A systematic study of the scope and patterns of green consumption in sub-Saharan Africa

Despite the importance of 'green consumption', it has received little attention in sub-Saharan Africa. To fill this gap, a systematic review of the scientific literature was conducted on green consumption patterns in this region, using three parameters: green consumption, behaviour and location.

Forty-eight articles and publications were identified between 2010 and 2021 on Scopus, Web of Science, Google Scholar and grey literature.
The scientific literature on green consumption in sub-Saharan Africa has developed over the last five years, but it focuses mainly on emerging countries (Republic of South Africa and Nigeria) and the upper social classes.
Most of the articles use the theory of planned behaviour as a theoretical framework. The green consumption of food and agricultural products is the most studied, with 14 articles. Energy, cosmetics, tourism and textiles are each the subject of three specific publications.
The emergence of middle-class consumers in sub-Saharan Africa should contribute to the expansion of green consumption across a wide range of goods and services.

Published: 22/08/2023